16 August 2024

New youtube channel - niche down or go wide

 I have been planning content and what I will make my videos about on YouTube.

I am glad that I have gone over the hump and started to push small videos as shorts meanwhile. two shorts have gone out, while I have prepared some content for my channel.

The biggest question where I see a lot of contradictory advice is whether to narrow down or go broad-based on your interest.

it's quite confusing.

Youtube being the second biggest search engine in the world, means that you can get visibility by making useful content on a completely different topic - I have been thinking of making a video about our three-year ownership of Volvo XC90, what are the things that I love about the car, and what are the things that I don't like about the vehicle. similarly, considering collating videos from our recent trip to Wisconsin, as a travel log to showcase where we stayed and how we planned our trip.

On the other hand, I can see that building your channel on a particular theme, around the persona of the viewer is a strong approach as well. There is absolutely no doubt about it, but can it be too painful to collect feedback just by choosing a topic or persona like that. how do I know that niche will work?

I am torn, but I am thinking that at the beginning I should make videos on broader ideas, create separate playlists, and see how the world's second-largest search engine treats my content.

I will return to record my observations.

if you have not seen my channel, pls check it out here iSaurabhMittal - YouTube


Cheers

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